VIP (Vector Intelligence Powered Performance)
VIP (Vector Intelligence Powered Performance)
VIP (Vector Intelligence Powered Performance)
Data powered decision-making to grow your business.
Data powered decision-making to grow your business.
Data powered decision-making to grow your business.
what is vip
Our Bespoke modelling methodology, visualised
what is vip
Our Bespoke modelling methodology, visualised
We combine shopper signals from Amazon Advertising APIs and retail intelligence software to generate multi-dimensional audiences, then activate them where it matters.
We combine shopper signals from Amazon Advertising APIs and retail intelligence software to generate multi-dimensional audiences, then activate them where it matters.
INPUT
Shopper signals.
Amazon Advertising APIs
Retail intelligence software
Path-to-purchase telemetry
Brand-vs-category context
Search & browse behaviour
INPUT
Shopper signals.
Amazon Advertising APIs
Retail intelligence software
Path-to-purchase telemetry
Brand-vs-category context
Search & browse behaviour
THE ENGINE
VIP taxonomy
First-party signals from Amazon’s database
High-intent
Cross-shop
Lapsed loyal
Category-curious
Premium buyer
THE ENGINE
VIP taxonomy
First-party signals from Amazon’s database
High-intent
Cross-shop
Lapsed loyal
Category-curious
Premium buyer
OUTPUT
Perfomance
Optimal ad spend
Higher media performance
Attributable business outcomes
Audience-led creatives
Compounding signal loop
OUTPUT
Perfomance
Optimal ad spend
Higher media performance
Attributable business outcomes
Audience-led creatives
Compounding signal loop
INPUT
Shopper signals.
Amazon Advertising APIs
Retail intelligence software
Path-to-purchase telemetry
Brand-vs-category context
Search & browse behaviour
THE ENGINE
VIP taxonomy
First-party signals from Amazon’s database
High-intent
Cross-shop
Lapsed loyal
Category-curious
Premium buyer
OUTPUT
Perfomance
Optimal ad spend
Higher media performance
Attributable business outcomes
Audience-led creatives
Compounding signal loop
smart data - customised to drive results
VIP is most powerful When Combined.
smart data - customised to drive results
VIP is most powerful When Combined.
Three complementary data sources layered into one targeting fabric — built per brand, refined every cycle.
Three complementary data sources layered into one targeting fabric — built per brand, refined every cycle.
01
Amazon Data
First-party signals from Amazon’s database
Demographic & socio-economic
Geo-location
Lifestyle audiences
In-market audiences
02
VIP Audiences
Our proprietary modelling — bespoke and multi-dimensional.
Shoppers searching, viewing & purchasing
Buyers of related brands & brand stores
Highly bespoke brand-specific segments
03
Amazon Data
First-party signals from Amazon’s database
Demographic & socio-economic
Geo-location
Lifestyle audiences
In-market audiences
MEASURMENT
HOW WE
dRIVE POWERFUL RESULTS
MEASURMENT
HOW WE
dRIVE POWERFUL RESULTS
WHAT IS VIP
WHAT IS VIP
New to brand % increase
CTR % Increase
Cost per purchase % decrease
Conversion rate Increase
Detailed page views % increase
- +0%
New to brand % increase
- +0%
CTR % Increase
- -0%
Cost per purchase % decrease
- +0%
Conversion rate Increase
- +0%
Detailed page views % increase
- +0%
New to brand % increase
- +0%
CTR % Increase
- -0%
Cost per purchase % decrease
- +0%
Conversion rate Increase
- +0%
Detailed page views % increase